External link is one of the criteria that search engine judge your site page strength, a rich resources of external links can help you easily improve the search engine page strength, so that your site inclusion, rankings would have a relatively good result. For personal websites, the rich original article is more difficult, then external link has become a more critical factor. Therefore, the importance of external link building no matter how stressed can not be overstated. However, in the building of external links, the need to follow the following principles, can play a multiplier effect, otherwise it may have little effect or even counterproductive.
First, the quality is more important than the quantity
Quality is higher than the number of low-quality external links you made more, than a high-quality external links. Do not put the number of external links as an indicator of your work, we must put the quality on the front, otherwise just futile. Especially against the use of software bulk spam chain, this may be able to achieve a temporary effect, but in the long run may lead to your site down right. External link principle is actually aimed at the deliberate artificial external link building, for the new station, the station is also a last resort. If it is really high quality original content to win the site, artificial chain building may even be unnecessary, so do not blindly follow the appropriate amount of external links is sufficient.
Second, the more difficult it is, the higher the value
The actual operation of SEO people know that the original content and external links are two difficult, are time-consuming and laborious work. External links can not even guarantee that there will be input to have output, access to good external links even more difficult. However, in general, the more difficult the link, the better. Like Baidu Encyclopedia, for the outer chain of the audit is very strict, so in this case once the success of the above to stay external link, the effect will be far greater than in the forum external link. SEO personnel must not be rejected because of the first contact to give up on frustration. Many times from the high page strength of the blog, news sites, forums to obtain links, need to contact with each other many times. Sometimes can not come up on the request link, but also to make friends with each other, help each other, with a certain friendship after the request link to become natural. Some high-page strength sites do not accept links, only the other side know you, I believe you, to give you a one-way link. This process may take a few months, the more difficult to obtain the link, the more effective.
Third, the content is fundamental
High-quality content can lead to high-quality links, because high-quality articles are often easy to obtain reproduced. This is a building strategy from the inside out of the chain. Simply put, to get the other person to link to your site, you must provide value to the other site users, the most important value is high quality content. There is no free lunch, there is no high-quality content, access to the link can only be exchanged, to buy or spam links.
